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About Verizon's Sponsorships
Verizon believes that effective sponsorships engage the customer, personalize the brand,
and create a meaningful link between the company and the consumer.
Sponsorship is a tool that enables Verizon to expand its visibility in our
key markets. It allows us to inform consumers about new products and
services in a manner which is acceptable and unobtrusive. It links Verizon's
brand attributes and values with our customers' values, reinforces our
brand positioning efforts (such as advertising and promotions) and provides
a platform to deliver credibility for the brand.
Sponsorship is a strategic component of Verizon's overall marketing mix. In
assessing sponsorships, we evaluate the overall opportunity, its media
value, and the impact of the program on a regional/national basis, how it
fits with our marketing brand strategies and general sponsorship
guidelines, the ability for Verizon and its employees to support the
program, and its impact on the communities in which we serve.
Verizon seeks to identify innovative sponsorship properties that enable
Verizon to reach its business and brand-building goals. Our online process is designed
to reduce your submission time and quicken our response time.
Verizon receives thousands of sponsorship requests each year. Although most
sponsorship requests are worthy, we can support only a small portion of the
total number received and, as a result, must often turn down applicants
even if they fit our funding guidelines.
Our portfolio has sponsorships in the areas of:
Is your organization an eligible 501(c)(3)? Then visit the Verizon Foundation Web site at
www.verizon.com/foundation
to learn how to submit an online request for funding.
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