![]() The Verizon “Cherry Chocolate”
music phone.
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The wireless industry continues to be one of the most dynamic growth sectors in the global economy. In nearly every measure – from market share to network reliability to customer loyalty – Verizon Wireless delivered another year of superior results in 2006. Last year Verizon Wireless added 7.7 million customers – the most in our history – to bring our total wireless customer base to 59.1 million. This represents a 15 percent increase in total customers from the end of 2005. Verizon Wireless continues to set industry records for low churn, a measure of customer loyalty, with only 1.17 percent turnover. And in the fourth quarter of 2006, Verizon Wireless quarterly revenues topped $10 billion for the first time. Full-year 2006 revenues were $38.0 billion, making Verizon Wireless the largest wireless provider in the country based on total revenues. The Verizon Wireless Advantage:
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